40 templates to start with straight away

We want to know how satisfied customers are with us overall, why they would or would not recommend us, and what keeps them with us.

Asks about

• Trust and appreciation
• Added value and intention to stay

We want to understand how customers see and value our brand, and where that picture does or does not match who we want to be.

Asks about

• Appreciation of the brand
• How customers see the brand

We want to know how easily visitors find what they are looking for on our website and where they get stuck.

Asks about

• Findability and relevance of information
• Ease of use and navigation

We want to know how easily users find what they need in our app and where using it feels awkward.

Asks about

• Findability and relevance of information
• Ease of use and navigation

We want to know whether our social media posts are relevant and useful to followers, and how we can make them clearer.

Asks about

• Relevance and usefulness of the content
• Clarity and readability

We want to know what participants got out of our webinar or event, in content and in organisation, and what could be better next time.

Asks about

• Relevance of the content and what it delivered
• Organisation and interaction

We want to know whether readers find our newsletter valuable and whether its content, timing, frequency and format suit them.

Asks about

• Relevance and value of the communication
• Timing, frequency and format

We want to know how customers experience our quote: whether it fits their request, is complete and shows fair value for money.

Asks about

• Fit with the need and completeness
• Value for money and transparency

We want to know whether customers felt understood in the advisory meeting and whether our advice really helped them forward.

Asks about

• Understanding of the need and quality of the advice
• Expertise and trust

We want to know how customers experience their visit to our store, from the help of staff to the range on offer.

Asks about

• Expertise and helpfulness of staff
• Range and store experience

We want to know whether the demo showed what the customer was looking for, how easy the product came across and what is needed to decide to buy.

Asks about

• Fit with the need and expectations
• Ease of use and intention to buy

We want to know how easily and quickly customers order or book with us and whether price, delivery and payment are clear up front.

Asks about

• Ease and speed of ordering
• Clarity about price, delivery and payment

We want to know how new customers experience getting started with us and what helps or hinders them in getting going quickly.

Asks about

• Clarity of explanation and guidance
• How quickly the customer can get started

We want to know whether our delivery was on time, correct and careful, and where it can be better.

Asks about

• Timeliness and accuracy
• Quality and care

We want to know how customers experience their first use and whether the product or service does what they expected.

Asks about

• Quality and reliability
• Fit with the need and expectations

We want to know how customers rate the quality and reliability of our product or service and whether it fits what they need.

Asks about

• Quality and reliability
• Fit with the need and expectations

We want to know how easily customers reach us and whether their question was solved quickly and personally.

Asks about

• Accessibility and speed
• Problem solving and personal approach

We want to know how customers experience the handling of their complaint: whether they were taken seriously and the problem was solved quickly and clearly.

Asks about

• Speed and clarity of the handling
• Problem solving and being taken seriously

We want to know how customers experience the contact with their account manager and what value that contact has for them.

Asks about

• Proactivity and understanding of the customer
• Added value and quality of the contact

We want to know whether customers find our periodic meetings useful and whether agreements are followed up well afterwards.

Asks about

• Preparation and relevance
• Agreements and follow-up

We want to know what visitors got out of our customer day, in content and atmosphere, and what could be different next time.

Asks about

• Relevance and value of the content
• Organisation, atmosphere and interaction

We want to know how customers experience our renewal proposal and what value they have seen so far.

Asks about

• Perceived value and results achieved
• Clarity and appeal of the terms

We want to understand why customers cancel, which expectations we did not meet and how the cancellation itself went.

Asks about

• Reasons for cancelling and missed expectations
• Ease and care of the cancellation process

We want to know how customers experience our offer to stay and whether it fits what they need.

Asks about

• Relevance and personal offer
• Appeal and credibility

We want to understand why customers move to another provider and what makes that provider more attractive to them.

Asks about

• Reasons for leaving
• What makes the new provider attractive

We want to know how candidates experience our application process, from the clarity about the role to how quickly we respond.

Asks about

• Clarity about the role and expectations
• Communication and speed

We want to know whether new colleagues feel well prepared and welcome in the period before their first day.

Asks about

• Preparation for the start
• Information and contact beforehand

We want to know how new colleagues experience their first day and whether practical matters were well arranged.

Asks about

• Welcome and personal attention
• Practical matters well arranged

We want to know how new colleagues experience their first weeks and whether they are well guided in their role, team and organisation.

Asks about

• Guidance and information
• Fit with the role, team and organisation

We want to know how employees experienced their probation period and whether they clearly know what is expected of them.

Asks about

• Feedback and support
• Clarity about expectations and performance

We want to know how employees experience the conversation with their manager and whether they feel heard and supported.

Asks about

• Attention and support
• Trust, clarity and feedback

We want to know how employees experience collaboration and atmosphere in their team and whether they feel safe to speak up.

Asks about

• Atmosphere and collaboration
• Social safety and mutual support

We want to understand where the workload comes from and what employees need to keep their work manageable.

Asks about

• Feasibility of the work
• Support, priorities and resources

We want to know whether employees find their performance review useful and whether it helps them develop.

Asks about

• Quality of the feedback
• Development opportunities and agreements

We want to know whether participants found the training or course relevant and what they can apply in their work.

Asks about

• Relevance and quality
• Applicability in the job

We want to know how employees experience an internal application or promotion and whether the process is fair and clear.

Asks about

• Transparency and fairness of the process
• Support in the new role

We want to know how employees experience the change in the organisation and whether they feel informed and involved enough.

Asks about

• Clarity of the communication
• Involvement and guidance

We want to know how employees experience their return after sick leave and what helps them get going again.

Asks about

• Support when starting again
• Agreements, pace and guidance

We want to know how employees experience their return after leave and what helps them get going again.

Asks about

• Support when starting again
• Agreements, pace and guidance

We want to understand why employees leave, how they experienced their time with us and how the farewell and handover went.

Asks about

• Reasons for leaving
• Care, appreciation and handover