Customer research built by researchers, powered by AI

ScoreStory was developed by the founders of MWM2, specialists in customer research and pioneers in online market research and research technology, together with AI expert Steven Heijtel.

Translating thousands of individual conversations into clear insight - the Story - has only recently become possible. Thanks to the latest generation of AI models we can now do this at a scale and with an accuracy that simply wasn't achievable before.

We believe organisations make better decisions when they look not only at KPI scores, but also listen to the Stories of the people behind those numbers.

That's why we combine proven research methods and years of experience with modern technology. The result is a solution that delivers deep insight while staying simple to use.

It's ScoreStory's mission to help you understand, in a customer-friendly way, what customers really experience.