Comparison

ScoreStory or Qualtrics: how much platform do you need?

Qualtrics is one of the largest platforms for customer, employee and market research, with dozens of channels, statistics and AI. ScoreStory is deliberately smaller: one score followed by a conversation about the reasons, which you set up yourself. Here is how they differ.

What we say about Qualtrics was checked against the vendor's own pages in October 2026. Sources and corrections

What each one is for

Qualtrics

Qualtrics, founded in Utah in 2002, builds software for customer experience, employee experience and market and product research, aimed at large organisations, governments and healthcare. The platform collects feedback through dozens of channels, from email and SMS to apps and websites, and analyses it with text analytics, statistics and dashboards. Qualtrics also has a growing set of AI features, including AI follow-up questions in surveys.

ScoreStory

ScoreStory asks one question, an NPS, eNPS, CSAT or CES score, and then holds a conversation about the answer. Vox, the AI interviewer, asks for reasons and examples. The answers are sorted into themes and sentiment automatically, with a short conclusion and the quotes behind it. You set it up yourself, in a few minutes.

ScoreStory and Qualtrics side by side

ScoreStory and Qualtrics point by point, based on each vendor's own documentation (October 2026)
Aspect ScoreStory Qualtrics
What it is for One score (NPS, eNPS, CSAT or CES) and a conversation about the reason behind it. A platform for customer experience, employee experience and market and product research, for large organisations.
Question types and logic Partly. One score question, participant attributes and one closing question of your own. No question logic. Yes. Around 30 question types, from matrix to heat map, with extensive logic.
NPS, eNPS, CSAT and CES Yes. All four as metrics, with the score and its trend in your results. Yes. An NPS question type, also used for eNPS in employee projects. CSAT and CES as metrics in dashboards.
Follow-up on the answer Yes. The whole survey is a conversation: the AI interviewer follows up with every participant, in 8 languages. Yes. Conversational Feedback asks AI follow-up questions on an open answer: one in the basic version (English), up to two in the advanced version. Only on the newer packages.
Analysis of open answers Yes. Themes, sentiment, a short conclusion, and questions you can ask about your results. Yes. Text iQ for topics and, in the advanced version, sentiment. Plus AI summaries and an assistant.
Statistics No. No regression or driver analysis. Yes. Driver analysis in dashboards and regression with Stats iQ, as an add-on.
Channels Partly. Personal and public links, QR code, website pop-up, mailings from your own domain, import and API. Yes. Email, links, website intercepts, SMS, an offline app, QR code, an SDK for apps, and panels.
Integrations Partly. A REST API and a connection for AI assistants. Yes. Including Salesforce, ServiceNow, Microsoft Dynamics and Slack.
Languages Partly. Interviews in 8 languages. Yes. Surveys in 76 languages.
Where the data is Partly. Application and stored data in the Netherlands. The language model runs at Anthropic in the US. Partly. On AWS, with data centres in Europe among other places. We found no current overview of regions on its public pages.
Certifications No. No ISO 27001 or SOC 2. Yes. Including ISO 27001, ISO 27701, ISO 42001 and SOC 2 Type II.
Price Published, per participant. Your first 10 interviews are free. On request. Customer and market research priced on interactions, employee research on headcount. A limited free account.

Where your data is

Qualtrics runs on AWS. In 2022 Qualtrics announced data centres in Frankfurt and London. We found no current overview of its regions, or of how the region for your account is chosen, on its public pages; ask Qualtrics. According to its AI administration page, an administrator can switch off generative AI for the whole organisation, and the AI features run on models through Microsoft Azure and AWS. Qualtrics holds certifications including ISO 27001, ISO 27701, ISO 42001 and SOC 2 Type II, as well as certifications for government use.

ScoreStory runs on its own infrastructure at Leaseweb in the Netherlands. The language model that holds and analyses the conversation is Anthropic's, in the US, so the conversation text leaves the EEA for that step, under the EU Standard Contractual Clauses. ScoreStory does not hold an ISO 27001 or SOC 2 certification. See our privacy page.

What it costs

Qualtrics does not publish prices for its paid packages. Customer and market research are priced on the number of interactions, employee research on headcount, with unlimited users. The free account has no end date but does have limits: 3 active surveys, 30 questions per survey, 500 responses per survey and one language.

ScoreStory charges per participant, and the prices are on the website: Essential costs €50 a month excl. VAT for 10 participants a month, Plus €125 for 50 and Pro €475 for 250. If you need more, there is an Enterprise contract. Your first 10 interviews are free. See pricing.

When to choose which

Qualtrics is the better choice if you

  • run a large CX or EX programme across many channels and departments;
  • need extensive questionnaires or statistical analysis;
  • want to collect feedback in your app, by SMS or offline;
  • need deep integrations with Salesforce, ServiceNow or Dynamics;
  • run research in dozens of languages;
  • require certifications such as ISO 27001, SOC 2 or FedRAMP.

ScoreStory is the better fit if you

  • want to measure one recurring score and hear the reasons from every participant;
  • want to start today, without waiting for a quote;
  • want a whole conversation, in Dutch too, rather than one or two follow-up questions;
  • want a predictable budget, with published prices per participant;
  • are a smaller team without a research department of your own.

Switching, or using both

For an organisation that uses Qualtrics broadly, ScoreStory doesn't replace the whole platform. But a department or brand that mainly measures an NPS or CSAT can run that measurement, with the conversation behind it, in ScoreStory.

How to start

  • Choose the metric and keep the same question wording, so your score stays comparable.
  • Import your contacts as a CSV or Excel file, or create invitations from your own systems through the API.
  • Use the website pop-up where you now run a website intercept.
  • Export your historical results from Qualtrics, for example as CSV, Excel or SPSS. ScoreStory doesn't import them.

Read conversational survey or traditional survey, or see the product page.

Frequently asked questions

Qualtrics has AI follow-up questions too. What does ScoreStory do differently?

Qualtrics' Conversational Feedback asks one or two AI follow-up questions on an open answer, within a questionnaire. In ScoreStory the conversation is the survey itself: after the score, every participant gets an interview, in one of eight languages. Qualtrics also does far more than ScoreStory, from statistics to dozens of channels.

Is ScoreStory suitable for a large CX programme?

For one part of it: the recurring score with the reasons behind it, after a purchase, a delivery or a support contact. If you need a programme with many channels, CRM integrations, statistical analysis and dashboards per department, Qualtrics is built for that and ScoreStory is not.

What does Qualtrics cost?

Qualtrics does not publish prices for its paid packages. According to its pricing page, customer and market research are priced on the number of interactions and employee research on headcount, with unlimited users. There is a free account with up to 3 active surveys and 500 responses per survey.

All comparisons

Sources

Everything this page says about Qualtrics comes from the vendor's own public pages, checked on 22 October 2026. Prices and features change, so check the current situation there before you decide.

What we say about ScoreStory itself is on these pages of ours: Product, Pricing, Privacy.

Spotted something that is out of date or wrong? Email welcome@scorestory.eu and we will check it and correct the page.

Product names belong to their respective owners. ScoreStory is not affiliated with, or endorsed by, any of the products compared here.

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