DIY customer satisfaction research
A score tells you what.
A conversation tells you why.
Most research stops at a number. ScoreStory only begins there, surfacing the story behind every score.
ScoreStory combines a KPI score such as NPS, a customer satisfaction rating or a Customer Effort Score with a natural conversation. The moment a customer gives a score, ScoreStory starts a conversation. What went well? What could be better? What experience shaped this rating?
That way you discover not just what customers think, but why they think it. Behind every score hides a story. ScoreStory brings that story to the surface.
No long questionnaires that feel like an obligation. No endless reports full of numbers without context. Just genuine stories from customers, built on deep insight into their personal experiences - the experiences that ultimately determine the satisfaction score.
No credit card required · live within minutes
Built in the Netherlands by researchers
Data within Europe · GDPR-proof
Live within minutes
Customer satisfaction research in three steps: Score, Story, Insight
Every measurement starts with the KPI score that matters to your organisation - NPS, a satisfaction rating or a Customer Effort Score. Then the Story begins.
Score
Your customer gives the score or benchmark that matters to you. One simple question, not a long questionnaire that feels like an obligation.
Story
A personal conversation then starts automatically, guided by one powerful principle: what went well, and what could be better? ScoreStory listens, asks follow-up questions and adapts to the customer.
Insights
Every Story is automatically analysed for themes, patterns and emotions. Numbers and context together, in one continuous stream of insight.
Customer research with more depth than a questionnaire
A conversation that adapts to a customer's answers and outlook surfaces insight a questionnaire never catches. The same score, a completely different story.
A genuine dialogue, not a survey
Customers experience the research as a genuine dialogue rather than a dull survey. That leads to richer feedback, more engagement and a higher response rate.
Understand what drives your score
See which experiences shape satisfaction, which improvements have the biggest impact, and which strengths you need to protect.
Designed for simplicity
Live in no time, without complex research programmes. Collect valuable feedback continuously, entirely on your own.
…and yet this customer names three concrete points for improvement. Without a conversation you'd never have heard them.
…turns out to be mostly satisfied, if it weren't for one frustrating experience that weighed heavily. Without a conversation it just looked like an average score.
Customer research for every moment in the customer journey
ScoreStory can be deployed at any moment in the customer journey. From continuous customer research to feedback after a specific touchpoint or a one-off project. That way you collect exactly the valuable insight you need to improve the customer experience.
Continuous
- Ongoing customer research
- Relationship research
- Account management
After a touchpoint
- Purchase
- Delivery
- Onboarding
- Customer service
- Website or app use
- Customer journey touchpoints
Project-based
- Customer satisfaction research (CSAT)
- Project evaluations
- Product and service feedback
- Campaign research
From a single touchpoint to a complete customer relationship: ScoreStory helps you continuously listen, understand and improve.
NPS dashboard: scores and customer stories in one overview
- See immediately how your KPI score is developing and which experiences have the biggest impact on satisfaction and loyalty.
- See not just trends but also individual Stories, the overview of numbers with the nuance of personal experiences.
- No more reading through hundreds of open answers. Direct insight into the most important themes, opportunities and improvements.
That way customer feedback becomes not just something to measure, but above all something to act on.
Start your customer satisfaction research within minutes
Getting started with ScoreStory is simple and free. Create an account and get immediate access to a 14-day trial. No credit card required, no obligations.
After signing up you're guided step by step through setting up your first study. You tell us what your organisation does and what you want to measure. Then you invite your customers and the insight starts coming in.
Want to keep using ScoreStory? Then there are several annual and monthly plans to choose from.
See pricing and start right away- Free trial with your first 5 interviews free
- Sign up without a credit card
- Several plan options available
- Billed yearly or monthly
Discover the story behind your NPS score
Start for free today and see your first insight arrive within minutes. No credit card, no obligations.